Westbank is a practice dedicated to the creation of beauty, in all forms and in the broadest definition. The category of a developer is far too narrow to contain the essence of our practice. We are not motivated by the same things as a developer, as our values are different. We invite collaborations with cultural pioneers, showcasing their work and allowing it to inform and influence our projects. We strive to develop relationships with creatives so that we function as patrons of their art, rather than as consumers of artistic services.
We embrace our eclectic nature, broadening our interests and actively pursuing collaborations in art, culture, music, fashion, technology, sustainability, and other areas, while taking on projects at every scale, from the micro to the macro level. We are and have always been, a practice seeking to make meaningful contributions to the cities in which we work and we see the creation of beauty as the means to this end. Through these and other endeavours, we have come to realize that too often, beauty is mistaken as a luxury, an option or an accessory, when we have never seen it as anything less than essential. Recognizing this, we have taken it upon ourselves to fight for it; to create it, to foster it and to celebrate it.
In committing our efforts fully to this end, we have evolved beyond the definition of a real estate development firm, to become a culture company.